Individual Study / Schwinn et al.; Addict Behav. 2017

Using Facebook Ads With Traditional Paper Mailings to Recruit Adolescent Girls for a Clinical Trial

Using Facebook Ads With Traditional Paper Mailings to Recruit Adolescent Girls for a Clinical Trial

Initiatives -
This paper details the use of Facebook ads and traditional paper mailings to enroll 797 adolescent girls for a longitudinal, web-based, drug abuse prevention trial. Data on sample representativeness and retention are also provided. Note: All published information has been collected from the article referenced in the Marker Paper box below. Therefore, there may be variations with more advanced versions of the study.
Start Year
2013
End Year
2012
Funding
Funding for this study was provided by NIDA Grant R01DA031782.

Design

Study design
Clinical trial cohort

Marker Paper

Schwinn T, Hopkins J, Schinke SP, Liu X. Using Facebook ads with traditional paper mailings to recruit adolescent girls for a clinical trial. Addict Behav. 2017;65:207‐213. doi:10.1016/j.addbeh.2016.10.011

PUBMED 27835860

Number of participants

Number of participants
797
Number of participants with biosamples

Access

Availability of data and biosamples

Data
Biosamples
Other

Timeline

Population

Facebook ads appeared on the pages of females aged 13 or 14years who reside in the U.S. Ads linked girls to a recruitment website. Girls who wanted more information submitted contact information and were mailed information packets to their homes containing, among other things, youth assent and parent permission forms.
Selection Criteria
Gender
women
Minimum age
13
Maximum age
14
Newborns
Twins
Countries
  • United States of America
Ethnic Origin
Health Status
Other criteria
Participants had to read and understand English and have access to a private computer with internet access.

Recruitment

Number of participants

Number of participants
797
Number of participants with biosamples
Data Collection Event
This paper details the use of Facebook ads and traditional paper mailings to enroll 797 adolescent girls for a longitudinal, web-based, drug abuse prevention trial. Data on sample representativeness and retention are also provided.
Start Date
2013-04
End Date
2013-09
Data sources
  • Mobile data collection
    • Tablet/laptop
  • Social media
    • Facebook