Using Facebook Ads With Traditional Paper Mailings to Recruit Adolescent Girls for a Clinical Trial
Initiatives
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This paper details the use of Facebook ads and traditional paper mailings to enroll 797 adolescent girls for a longitudinal, web-based, drug abuse prevention trial. Data on sample representativeness and retention are also provided.
Note: All published information has been collected from the article referenced in the Marker Paper box below. Therefore, there may be variations with more advanced versions of the study.
- Start Year
- 2013
- End Year
- 2012
- Funding
- Funding for this study was provided by NIDA Grant R01DA031782.
Design
- Study design
- Clinical trial cohort
Marker Paper
Schwinn T, Hopkins J, Schinke SP, Liu X. Using Facebook ads with traditional paper mailings to recruit adolescent girls for a clinical trial. Addict Behav. 2017;65:207‐213. doi:10.1016/j.addbeh.2016.10.011
PUBMED 27835860
Number of participants
- Number of participants
- 797
- Number of participants with biosamples
Access
Availability of data and biosamples
| Data | |
| Biosamples | |
| Other |
Timeline
adolescent girls
Facebook ads appeared on the pages of females aged 13 or 14years who reside in the U.S. Ads linked girls to a recruitment website. Girls who wanted more information submitted contact information and were mailed information packets to their homes containing, among other things, youth assent and parent permission forms.
Selection Criteria
- Gender
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women
- Minimum age
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13
- Maximum age
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14
- Newborns
- Twins
- Countries
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- United States of America
- Ethnic Origin
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- Health Status
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- Other criteria
- Participants had to read and understand English and have access to a private computer with internet access.
Recruitment
Number of participants
- Number of participants
- 797
- Number of participants with biosamples
Data Collection Event
This paper details the use of Facebook ads and traditional paper mailings to enroll 797 adolescent girls for a longitudinal, web-based, drug abuse prevention trial. Data on sample representativeness and retention are also provided.
- Start Date
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2013-04
- End Date
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2013-09
- Data sources
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Mobile data collection
- Tablet/laptop
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Social media
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Mobile data collection