Individual Study / Hmone et al.; JMIR Res Protoc. 2017

Mobile Phone Short Messages to Improve Exclusive Breastfeeding and Reduce Adverse Infant Feeding Practices: Protocol for a Randomized Controlled Trial in Yangon, Myanmar

Mobile Phone Short Messages to Improve Exclusive Breastfeeding and Reduce Adverse Infant Feeding Practices: Protocol for a Randomized Controlled Trial in Yangon, Myanmar

Initiatives -
This study aims to implement a breastfeeding promotion intervention using mobile phone text messages in Yangon, Myanmar, and evaluate its impact on breastfeeding practices. Note: All published information has been collected from the article referenced in the Marker Paper box below. Therefore, there may be variations with more advanced versions of the study.
Start Year
2015
End Year
2015
Funding
MPH is supported by an Australian Leadership Award of the Government of Australia for her PhD studies. The Sydney Medical School Foundation and Post Graduate Research Support Scheme, Sydney Medical School, University of Sydney, both provided grants for the development of the intervention and conduct of the trial.

Design

Study design
Clinical trial cohort

Marker Paper

Hmone MP, Li M, Alam A, Dibley MJ. Mobile Phone Short Messages to Improve Exclusive Breastfeeding and Reduce Adverse Infant Feeding Practices: Protocol for a Randomized Controlled Trial in Yangon, Myanmar. JMIR Res Protoc. 2017;6(6):e126. Published 2017 Jun 28. doi:10.2196/resprot.7679

PUBMED 28659252

Recruitment

Sources of Recruitment
  • Individuals

Number of participants

Number of participants
353
Number of participants with biosamples

Access

Availability of data and biosamples

Data
Biosamples
Other

Timeline

Population

A total of 353 pregnant women between 28 and 34 weeks’ gestation who had access to a mobile phone and were able to read and write have been recruited from the Central Women’s Hospital, Yangon, and allocated randomly to an intervention or control group in a 1:1 ratio. The intervention group received breastfeeding promotional SMS messages 3 times a week while the control group received maternal and child health care messages (excluding breastfeeding-related messages) once a week. The SMS messages were tailored for the women’s stage of gestation or the child’s age
Selection Criteria
Pregnant women
  • Second Trimester
  • Third Trimester
Newborns
Twins
Territory
Yangon, Myanma
Ethnic Origin
Health Status

Recruitment

Sources of recruitment
  • General population

Number of participants

Number of participants
353
Number of participants with biosamples
Data Collection Event
The intervention group received breastfeeding promotional SMS messages 3 times a week while the control group received maternal and child health care messages (excluding breastfeeding-related messages) once a week. The SMS messages were tailored for the women’s stage of gestation or the child’s age. A formative qualitative study was conducted prior to the trial to inform the study design and text message content.
Start Date
2015-01
End Date
2015-03
Data sources
  • Mobile data collection
    • Mobile phone
    • Smartphone